Yo! How have you been!? 🤝

It's a different release day for our newsletter but with good reason.

As you might've seen (or not) Leander and I have opened applications to our accelerator called Ideation School! An 8-week program designed to get intermediate creators to blow up on YouTube.

If you think you could be a great fit and want to triple your numbers on the platform, you can apply here:

Now, back to the value!

In my free Discord Community, I’ve talked to a lot of creators who are in the early stages of their YouTube success.

It is a very exciting time, but also a time where you want to talk to people like myself, bigger creators, and like-minded individuals who can help you shortcut your way to success.

So, I thought, let’s compile a list of 10 essential tips you NEED to know to grow faster on YouTube and go from guessing to knowing 10 times faster.

Let’s dive in!

1. Unfair advantages

Everyone in the world has unfair advantages. A two year old kid looks at for us normal objects and sees the most amazing things in them. An old bottle? That’s a rocket! A sponge? That’s a boat!

So if even two year olds have unfair advantages in terms of using their imagination, you can probably understand that you also have unfair advantages, even if you think you don’t.

Maybe you know a lot more about model trains than the average person? Or you are an absolute petrol head? Anyway, utilizing your unfair advantages on YouTube is the best way to shortcut your way to success.

Where the YouTube Automation guys and gals have to find someone that has that passion to write the scripts for them, you already have that built in!

Use that unfair advantage, because you’ll be surprised how much more you know versus the audience that will want to watch you.

2. Understand your target audience

A problem I see a lot with beginner creators is that they upload a video, and are greeted with crickets. Zero views.

That sucks! But what I get a lot when I ask them ‘‘how did you come up with this video idea?’’, is a dumbfounded look:

‘‘I thought it was a cool video idea!’’

And that is an almost guaranteed path to a few views.

You need to understand that knowing what works in your niche (and outside it) is vital to increase your chances of your videos doing well on YouTube.

Going with gut feeling is like flying a plane without instruments. I mean I am not a pilot, but I guess that is bad, right?

3. 50/30/20

Beginner creators have a tendency to work meticulously on their edit. Crafting each frame as a painting, with the perfect music and sound effects to carry the story.

If the whole ‘‘idea-to-upload’’ time allocation would be made for this creator, it would probably look something like this:

20% Ideation

20% Script

80% Edit

This is not the way for YouTube, especially in the beginning.

When you start out, you want to begin by instilling good habits into your next video research phase. And that starts with proper ideation.

As a beginner, you’d wanna spend your time more like this:
50% Ideation

30% Script

20% Edit

Always think like this: a great idea can survive a bad edit. A bad idea can’t survive a great edit.

4. Embrace the suck

YouTube is hard. It’s like chipping away at a small rock and halfway through figuring out that you are chipping away at an actual mountain.

The thing that sets intermediate creators apart from beginners, is that they embraced that notion.

Creators who ‘‘make it’’ have the capacity of zooming out their timeline. They don’t sweat one video bombing, because they know they still have to make another thousand. Not because there’s a gun to their head, but because they want to make them.

With the right help you can make this initial sucking phase go from a year + to months, but it’s still a hazing ritual you need to put yourself through.

Lasting success is built by continuous trying and improving.

5. Know your metrics

A lot of beginners get caught up in YouTube Studio. ‘‘Why is my CTR so low? People watch my video less then they did my last, what happened?!’’

Sure, these things are metrics you want to keep an eye on, especially as a beginner. You want to learn how to influence your viewers to watch longer, and how to get more of your core audience to click your next video.

But, most beginners stress over metrics that are polluted to begin with.

Maybe your video got pushed out to a different type of audience, that has less interest in it. Maybe your core audience doesn’t like you going from talking about cooking pans to now a phone review.

There’s tons of reasons WHY that YouTube Studio won’t and can’t straight up tell you. The only way you’ll learn that is by doing over and over again.

The most important metrics you should focus on: Impressions and views.

These two metrics are the ones that are absolute, and easy to interpret. Got no impressions? YouTube can’t find an audience for it right now. Sometimes after months it does.

Got no views but you did get impressions? You probably lost the battle for attention versus a competitor that did get the click.

Focus on what you can change, and don’t get caught up in semantics.

6. Join Communities

This is easily the highest ROI thing you can do for your YouTube career. Find likeminded people and creators/strategists a few levels above you and join their communities. The easiest way to learn is by learning from the mistakes others’ made.

It’s the main reason why I started my free Discord community as well. Learn from others that are on the same path, share the burden, ask for feedback and understand that nobody knows it all, but together you can come damn close.

See y’all next week!

If you want to join our 8 week accelerator waitlist for Ideation School, click here:

Or, if you are a beginner and want free advice and a great community around you, join my free Discord here:

My favorite tools for winning on YouTube:

💡Ideation: 1of10.com

🖼️Thumbnail A/B testing:thumbnailtest.com

👁️See your packaging: thumbnailcheck.com

💰My FREE and PAID resources to 10X your Youtube Success!