How I blew up a YouTube channel in month one.

Blowing Up a Channel in One Month - The Strategy 

Over the past month, I've been deeply involved in helping a client establish a new YouTube channel in a market with significant untapped potential. The goal was clear: achieve notable success within the first month of launch. This case study outlines the strategic approach I took, which led to the channel amassing 356,000 views in its debut month.

You can check out the video about this newsletter here, where I talk a bit more about it.

Cool, so..

How did we achieve this?

Let's dive into the critical steps I use that were instrumental in achieving this success, and how you can use my methods to do the same!

1. Identifying an Underserved Market

The first step involved a thorough analysis of YouTube markets that appeared underserved. An underserved market typically shows signs of videos consistently outperforming the channel's subscriber count, specifically within the last twelve months. The relevance of older data is limited as trends and audience interests evolve rapidly, especially on YouTube.

Some Potential Markets I Found Myself (Now Possibly Served, But Worth Looking Into):

• LEGO Compilations

• ORIGINAL Bodycam Channels

• Health Channels for Older Audiences

However, our choice for this particular project was NFL content. This choice was driven by several factors:

• High potential for long-term content performance.

• The natural interest of the client in NFL, making the topic selection and sustainability easier for this channel.

• A straightforward growth strategy is suitable for the channel's needs.

2. Growth Strategy and Execution

We started with simple, easy-to-produce compilation videos. Things like ‘’15 Hits That Changed The <ORG>’’, ‘’12 One Hit Wonders in the <ORG>’’. Despite their lower view-to-subscriber ratio and higher copyright risk, these videos are effective for channel growth because the market is simply not saturated yet for certain topics in this specific market. Gradually, as the channel team gains experience, we introduce more complex, documentary-style videos. These have more evergreen potential and face fewer copyright issues. This is still an ongoing process.

Our first test into more in-depth content versus the easier compilation content garnered 26,000 views after a week with only 500 subscribers, signaling promising potential for the strategy I proposed:

But as always, it's not only positive things. There are also things that need addressing to ensure future-proofing this success for the channel and not making this a flash in the pan.

Challenges and Ongoing Improvement:

• The team running this channel is still VERY new and it shows. I need to constantly steer them in the right direction and reinforce YouTube fundamentals to them. I will need at least six months to a year before I feel I can let them roam free and still capitalize on the momentum this channel currently has.

• This guidance is provided by me to improve these aspects, emphasizing that experience cannot be rushed but can be accelerated with expert input.

Conclusion

Most people starting their YouTube career start out of passion for a topic, and in my opinion that is the most important thing you need to do before you can fall in love with the process of blowing up channels in other markets on YouTube. 

And you might think ‘’but how is this information relevant for me, someone who makes videos in a totally different market?’’. 

Simply put, you can use this exact same method to find topics within your channel subject that have potential, but most importantly, find outliers OUTSIDE of your market that you can adapt and apply to your market. 

YouTube is a game of garnering and capturing the attention of a group of interested viewers, and the easiest way to gamify that is by looking at what works in the whole ecosystem and applying that to your market. 

You can change the word channel in this case study to topic and it would still apply the same way. 

Lastly, the biggest reason why a channel blows up is and will always be IDEATION. A great title, a great thumbnail, and strong hook is needed to outperform your competition.

Now as always, if you have any questions, you know where to find me. 

Much love and 1/10s wished for all,

Leroy. 

PS: Currently we have a waitlist for new members for Ideation Class. If you want in and get similar results, you better be quick and put yourself on the list here.