Hey dude,

A few weeks ago, I held two days’ worth of free strategy calls with people subscribed to my newsletter.

First off, thanks for selling the spots out within 30 minutes! I definitely underestimated the 16-hour-long calls in 48 hours, but I also had a ton of fun meeting you guys and giving some advice where I could. 🤝

Some of the recorded call bits are coming out in the coming weeks on my IG and X, so keep an eye out if you want to see what my calls can be like.

One recurring theme I found during these calls is that a lot of my subscribers do something you could classify as ‘‘YouTube automation.”

For the people who aren’t as familiar with this method, let me explain what it entails:

YouTube automation involves setting up channels, building teams to run them, and being involved as little as possible once they start running well.

This method of doing YouTube has exploded in popularity over the past few years, with gurus crawling out of the woodwork telling you how ‘‘easy’’ this method is.

I mean, who doesn’t want to work four hours per week and make $10,000 a month? I can’t fault ya!

But the harsh truth is that—luckily—more and more legitimate automation experts like Noah Morris have been communicating externally frequently.

YouTube automation is hard.

And 99% of you have the cards stacked against you. Heavily.

Let me explain why.

The Problem You Face vs Your Favorite Guru

Ok, you found your guru, got inspired, and already imagine yourself on the beach working from your laptop while sipping cocktails.

Your guru tells you to find unsaturated niches, or ‘‘niches with potential,’’ and with his or her method, you start searching.

Hell, maybe they even give you some niches. Health for people above 50, NHL, history, politics, and celebrity news; they all sound so amazing!

Your guru is printing money with them. You are going to be rich soon. Let’s FUCKING GO!

You assemble your third-world country Avengers team, start scripting, and craft thumbnails. And you upload your first video in the celebrity gossip market.

After your first upload, you check your YT Studio:

Crickets.

What the hell went wrong? Whatever, maybe it takes a week or so. And lo and behold, you start seeing impressions five days later.

In the meantime, you keep uploading.

Twice a week, to be exact.

You decide to give it a month, and you spend $80 per video to get it done.

So, $640 dollars later, you check your YT Studio again.

27.5K Views, 142 Subscribers

Crap. What am I doing wrong? This isn’t enough to get to that $10,000-a-month mark!

And, well, the answer isn’t satisfactory, probably, but it’s true.

You aren’t necessarily doing something wrong.

With the guru method, at least.

The problem is that you are competing with the gurus and their disciples.

You see, these gurus have built up their portfolio over years, and have quite some funds to invest into these new channels.

And the method most of these gurus use to dominate a market isn’t one a beginner can compete with.

Once one of the bigger automation experts sees an opportunity in a market, they do what I call the drowning method.

They test a niche with a few videos, and if they see a sign of life, they flood the market.

They upload not daily but every few hours.

Their uploads literally start drowning the market, sucking up all the demand like an automation sponge.

Some of these experts even make multiple channels, competing with each other for views.

As we all understand by now:

Demand is finite, so capturing the attention must either be done by sheer volume and just enough quality or higher quality and lower volume.

So here you are, spending your savings to upload twice a week while another guru is uploading seven times per day in your niche with similar quality.

Do you see how this fight is unfair?

But I hear you asking, ‘‘What’s the solution then!?’’

There are a few, so let me bullet-point them before I let you go:

• Lean into your unfair advantages

Ask yourself this:

What subject do I know more about than 90% of the world?

It could be a hobby you have, a sport you follow, or a music genre you geek out about.

By creating a channel around an area where you have way more natural expertise than most people in the world, the chances are bigger that you will make better content and keep it up for longer if it doesn’t skyrocket immediately.

• Quality over quantity

The only true counter attack that works against the drowning method is by uploading content that is ten times more watchable and enjoyable.

This isn’t the best for beginners, as creating high-quality content will cost you more money and production time.

When you still feel like you are gambling with your money, I would not advise doing this.

In my opinion, high-quality, branded channels are the future of YouTube for most creators.

Because you can’t win against the people who use the drowning method.

Now go out there and ideate that next viral banger; I’ll be waiting.

My favorite tools for winning on YouTube:

💡Ideation: 1of10.com

🖼️Thumbnail A/B testing: thumbnailtest.com

👁️See your packaging: thumbnailcheck.com

💰My FREE and PAID resources to 10X your Youtube Success!