Hey you, what’s going on?

Man, what a week it was. My X exploded because Mr. Beast decided to reply to my tweet, resulting in a LOT of DMs of people asking me for money and if I could work with them.

Great overall, but not when time is of the essence, and you already have a lack of time 🤓

But hey, we do not complain! It's great to see Team Beast hitting new highs when it comes to storytelling; maybe I’ll do a newsletter soon on how and why I think he KILLED it with his most recent video.

Let me know if that would be of interest to you!

Now, to business:

Why you should STOP making outros.

I see many people doing this still on YouTube, and it hurts my soul a little bit every time.

To understand why I preach this repeatedly, we need to go back to how a viewer watches a video.

Let’s first categorize your viewers into three segments:

• Your core fans: they would watch you poop on a plate. They truly watch for you.

• Your casual viewers: they watch you for your videos, not you as a person as much.

• Your new viewers: they clicked because the packaging was interesting to them, and you now have an opportunity to create a new casual viewer, nice.

With the knowledge described above, you can imagine how different these viewers experience your video.

However, the key to growth on YouTube is to consistently balance what these different types of viewers want.

A core viewer would watch a fifty-second outro and still be clapping because it’s you.

A new viewer will click off with the first word that indicates an ending is happening.

And in this case, you want to cater to the new viewer.

Why?

Well, they are the ones that help you grow your channel.

But let’s go deeper to figure out why outros hurt your growth.

YouTube consumers have an almost infinite library of exciting videos available to them at all times. So, with time being a finite resource, viewers are always searching for the next video that might scratch their itch.

Knowing that makes it easier to understand why an outro is unnecessary and just tanks your average view duration.

But where do you end a video, then?

Where it ends.

Simple, right?

I sound like one of those wise Monks deep in the mountains.

But it is this simple.

Let’s say you make a video about ‘‘how to grow a YouTube channel from zero FAST.’’

You could end it like this:

‘‘And those are all the things you need to know about growing a YouTube channel fast. Please make sure to like and subscribe, and leave questions down below. Next week, I’ll be going live, and I will answer all your questions there, the day after my cat’s birthday. Talk to you then guys, thank you!

Now let’s put the actual ending in bold.

‘‘And those are all the things you need to know about growing a YouTube channel fast. Please make sure to like and subscribe, and leave questions down below. Next week, I’ll be going live, and I will answer all your questions there, the day after my cat’s birthday. Talk to you then guys, thank you!

Everything after that sentence, 99% of the remaining casual and new viewers wouldn’t even hear, because they already left.

In an ideal world, I wouldn’t even say that sentence. Because a viewer can sense that it’s ending the moment you’ve said ‘‘all the things you need’’. They know they will not get any additional value, so they click off to the next video.

In my ideal world, you would have another video on your channel already that can solve another problem that the same viewer has.

The best outro is an intro to another interesting idea or solution for a viewer’s problem.

So, a good intro for this same channel could look something like this:

‘‘And although you know the core principles of growing fast on YouTube, there is another big problem most of you overlook. As I said, the packaging of your video is 50% of your success on the platform. Still, most beginners make these five crucial mistakes regarding titles and thumbnails. Click on screen to find out what they are. ‘‘

It hits all the spots! It:

✅ Starts with ‘‘although’’, indicating there is still value to come.

✅ Opens another curiosity loop that can fix another problem for the same type of viewer

✅ It doesn’t end the video; it starts a new one.

If you can consistently think of how you end your video based on the three check marks above, you’ll see an increase of more viewers watching more than one of your videos in one sitting.

And that is a HUGE sign of viewer satisfaction, resulting in more push from the algorithm to similar viewers.

I could go seventeen levels deeper into this, but that would become a book, and I want to keep these newsletters somewhat digestible.

Lastly, I have been toying with the idea of opening a free community for the people who want to hang out with me more and talk about YouTube strategy.

Would this be something you are interested in? Let me know!