Hey friends. 🙂 Hope you had a great weekend!
Today I want to dive into a few key principles that help ANY channel grow faster. When I say any, I mean any. I don’t care what niche you are in.
So, let’s dive in.
You're making videos. You're hitting publish. And you're getting maybe five views. Including your mom and your dog. (🐶)
Here's what nobody tells you: it's not the algorithm. It's not your gear. It's not even your content quality.
It’s something a bit deeper, but fairly easy to understand once you know where to look.
The Pond You're Fishing In
Most beginner YouTubers start a channel based on what they like. What they want to see. What excites them.
That's honestly a bit backward.
YouTube is a market. There's supply (creators making content) and demand (viewers watching content). If you pick your niche without understanding this balance, you're dead in the water before you start.
Here’s my favorite way of explaining it: Think of your niche as a pond. The fish are viewers. Other creators are lures with bait. The better the bait, the more fish bite.
Now imagine jumping into a pond packed with amazing bait and expecting your bland offering to get attention. That's what most beginners do. They enter saturated niches with nothing fresh, new, or exciting.
The Predictability Principle
Now, let's say you nail your niche. You understand the pond. You even get a video to pop off.
Then you make a fatal mistake: you switch topics.
I watched a channel called Incas some time ago get over a million views on their first video. It was about MrBeast, documentary style. Amazing. Their second video targeted the same viewer. Smart. But then they made a video about TikTok getting banned.
Wrong topic = Views tanked.
If you want subscribers fast, be predictable. Make videos your viewers can anticipate. Build on your winners, not away from them.
One day you're doing cooking vlogs, the next day printer tutorials? You'll never build a fanbase. People subscribe because they know what they're getting.
The Three-Title Rule
Next up, before you record anything, have three title concepts ready. Not one. Three.
These titles should be based on data from videos that actually performed well in your niche. Look for outliers with two to three times the average views of a channel's recent uploads.
Do the same with thumbnails. Three very different concepts before you hit record.
Why? Because trying to fix a dying video while panicking leads to rushed decisions. You want options ready so you can test what resonates without the pressure.
Build a mental database of winning ideas, titles, and thumbnails. This is why some creators hit 100,000 subscribers while others struggle to reach 1,000.
The Diamond Mining Trap
You've seen that meme of the guy mining for diamonds who gives up right before striking gold?
That's most beginner YouTubers.
They get poisoned by the idea that you need to go viral in your first 10 videos or you're a failure. Complete nonsense.
Some of the biggest YouTubers in the world tried for years before breaking through. They earned their viewers' attention through consistency and improvement.
Upload at least once a week. Improve each video by even a small percentage. Don't even look at views for the first 30 days. YouTube needs time to understand who you are and who wants your content.
Trust the process, stay consistent, but learn to LISTEN to what YouTube data tells you. I mean it!
Until next week,
Leroy