Three HUGE Mistakes Beginner YouTubers Make to Grow.. 😶

G’day warriors, ⚔️

Another week, another chance to absolutely smash it on YouTube.

My week was pretty good; I cooked a few 1/10s and accumulated about 8.5 million views over all the channels I work on, but I also had one pretty hefty 10/10.

Even the best of the best get it wrong sometimes.. The gurus who only show wins are the ones to be wary of.

Today, I want to discuss a few deadly sins creators who just started out on YouTube use to grow their subscribers/views.

Why are they deadly sins?

Because they hurt WAY more than they help.

Let’s dive in. 🤝

Sub for sub farming

There are not many things that are less productive than going to places where you subscribe to other creators in exchange for a subscription back.

And the reason why is pretty simple.

Think of YouTube’s neural networks as little intelligent robots that watch from the sideline to judge a viewer’s every move.

They note down the videos they click, which ones they watch longest, and where they make an effort to click like or, even better, drop a comment. These little robots constantly analyze all of that.

One little robot is keeping his eye on Robert.

Robert has recently been watching a lot of car repair content, and at night, he likes to watch longer podcasts to fall asleep.

The robot has a good grasp of what Robert likes and when to show what content to Robert.

But then, Robert throws a massive curveball.

He all of a sudden subscribes to a gaming documentary channel.

The robot frantically looks through his notes. Robert has never shown interest in gaming before. Why Robert, WHY!?

After giving it some deep thought, the robot decides it must have been a misclick and decides not to serve him gaming documentary content on his feed.

The next day, Robert throws another curveball.

He subscribes to a flower garden tutorial channel.

The robot is baffled again. Why is Robert confusing me so much!?

I hope this example gives you a good idea of why farming these dead subscribers is stupid and the opposite of being productive.

You are only adding people who will never watch your content to a vanity metric that doesn’t matter at the end of the day anyway.

You should focus on creating content for a group of people who will enjoy it enough to subscribe and come back for more.

Introductions

Hey guys, it’s ya boy, and welcome back to the channel! Before we begin, I’d like to ask you to slap that like button and smash the subscribe button so we can hit 500 subs this week! Now, let’s get into the video!

I want to make a bet. If you have ever done this, I bet you $5 that your retention chart for the first thirty seconds looks something like this:

I’ll take that bet any day of the week.

You need to understand this as a creator:

Nobody gives a shit about you.

Even some of the more established creators I work with emphasize this. Creators grossly overestimate how much people care about them and their content.

You are battling for attention with millions of similar creators daily.

Get 👏to👏the👏point.

If a viewer made the perfect mistake of clicking your title and thumbnail, you better overdeliver in the first twenty seconds and surpass their expectations. And you know how you don’t do that?

By introducing yourself.

Every time you make a video, ask yourself these three questions:

• Do I visually and audibly confirm the packaging within the first 10 seconds?

• Do I overdeliver in the form of a mini-payoff or an additional curiosity loop in the first 30 seconds?

• Can any sentences in my intro be scrapped without confusing the viewer?

If you practice this consistently, you’ll become infinitely better at keeping viewers engaged for longer periods of time.

Copying

Every day, I get at least two to five DMs that go something like this:

Hello,

I found an outlier titled ‘‘5 Reasons Why You Can’t Land a Girl.’’ It was uploaded three weeks ago and already has 180,000 views, while the channel has 50,000 subscribers.

So, I decided to do the same topic with the same title and thumbnail concept, but I am stuck at 320 views. How can I fix this?

So. Many. Times.

Let’s put this to bed once and for all.

Copying doesn’t work.

To understand why, you need to understand supply and demand.

Let’s say you have watched an NFL game last night.

Today, you get on YouTube, and you see a video:

‘‘Cowboys vs Rams FULL GAME’’

Would you watch it again?

Chances are pretty big that the answer is no.

Now think of the viewer group that just watched that outlier.

Would they watch the exact same concept two weeks later again?

Chances are that most won’t.

And that’s the issue.

What you could’ve done is add a unique twist to it. A quick brainfart from me that has potential:

‘‘4 Body Language Tricks That Help you Land More Girls.’’

It will appeal to the same audience but approach the same problem from a different angle.

The first outlier shines a light on the things the viewer does wrong.

Your video offers specific solutions.

So, chances are pretty good that you can get some of his audience over to you if it's not a hugely saturated market.

But please understand that copying an outlier doesn’t work the majority of the time, and it’s a great habit to see outliers and think to yourself:

‘‘How could I add a unique spin to this?’’

Alright, everyone.

It's time to lock back in and get to work.

Keep in mind;

if you don't do it, someone else will take your spot.

Go get ‘em and see ya next week.

Leroy

My favorite tools for winning on YouTube:

💡Ideation: 1of10.com

🖼️Thumbnail A/B testing: thumbnailtest.com

👁️See your packaging: thumbnailcheck.com

💰My FREE and PAID resources to 10X your Youtube Success!