G’day creative warriors, ⚔️🤝

I recently created a YouTube thread about 10 common mistakes made by beginners and received a positive response.

So, in light of that post, I want to zoom in on one specific thing that I said in that thread:

It's an age-old mistake made by so many beginners it’s not even funny anymore. Every now and then, I check subreddits like NewTubers and see people being sick of making the best videos ever and getting a handful of impressions with them.

So, let’s dive into how you should allocate your time and put it to bed once and for all.

The concept phase

Every video idea starts with a concept. Not even a title, but the inception of an idea. What topic do we want to discuss, and how?

This is a phase where I mostly spitball with my clients. The concept phase is one of volume.

In this phase you want to simply speak out loud what your brain thinks. Let’s say you own a cooking channel. Concepts we might come up with in this phase are:

Cooking 100 Years of Spaghetti

How to create healthy pancakes

The secret pasta recipe of Gordon Ramsay Explained

Recreate iconic dishes in 60 minutes

Make Michelin quality food on a budget

These ideas I just wrote down are literally from the top of my head. I did no research, no nothing. I was just blurting out what my brain brings to me.

But keep in mind: I do this almost daily, so my brain automatically brings me more ideas that I’ve seen on YouTube in different niches before, both consciously and subconsciously.

But do not worry; even if you are not chronically on YouTube, you’ll see that at least a few of your ideas will have potential.

If we do this for thirty minutes, we will have a pretty sizeable list of concepts we could further validate.

After that, it’s time for the next phase.

The validation phase

This phase is about figuring out which topics you cooked up in the prior phase have the best chance of doing well.

But isn’t it impossible to know what will get views and what won’t?

Yes and no. It’s impossible to guarantee anything, but it is possible to increase the percentage chance something does well by simply validating the idea.

So, how do you validate your topics?

By looking at the wide market of YouTube.

Sometimes, depending on the niche you operate in, you want to stay closer to your niche to figure out if something has liquidity, and other times you don’t.

It’s hard to give a clear cut answer here, because it wildly depends on where on YouTube you’re active.

Let’s say you have a video essay channel about football. You can validate the subject/topic by searching for their name and seeing what pops up.

You’ll at least see one of these three outcomes:

• The topic has been covered in recent months and did great/not great in terms of views

• The topic was covered long ago (12+ months) and did great/not great

• The topic hasn’t been covered before, so you can not find evidence that there is demand.

In the case of the last bullet point, I’d generally say ditch the topic. But, you could do one more thing to eliminate it fully. Check Google Trends and social media. Has the topic/subject received a lot of attention lately? You have an opportunity to become a first mover.

But do keep in mind attention off platform doesn’t always translate to attention on platform. This is truly a more advanced way of ideation and shouldn’t be touched by beginners, in my opinion.

The best rule to stick by will always be this:

If there is evidence on YouTube there is attention, there is a chance to do well.

Lastly, if you are a personality channel, some other things come into play.

You could see a trend that did great in another niche that you could adapt to your niche.

An example of the cooking channel could be this:

I Scored a Goal in all FIFA editions Ever

We could mix that into the following:

I Cooked Spaghetti Recipes from Each Decade

Keep in mind that human psychology doesn’t change depending on the niche. So, this is a great way to cook up concepts (no pun intended) that are more likely to do well.

This whole phase can take days of research if done well. Just be aware that the amount of time you put in this phase will greatly impact the outcome once you upload it. Way more than the edit or the animations you use.

It’s time to get your laptop or PC ready and do some research for your next video soldier. Go get ‘em.

See you next week.

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