Why I’m doing the hardest things I’ve ever done (on purpose)

Hey friend,

I’m writing a book.
I’m moving my family to the other side of the world early next year.
I’m building a daily content machine to show the process
And I’m still running a $30K+/month YouTube strategy business that powers it all.

It’s the most chaotic and demanding season of my life.

But here’s the part that matters:

It’s also the season where I feel most alive.

Not because it’s easy.
Because it’s stretching me.

Every hard thing I’ve chosen to commit to this year- the book, the move, the streak- felt impossible at first. But the second I committed, energy showed up. Creativity showed up. Courage showed up. And people started noticing.

I’m not special.
I just stopped waiting for the perfect time.

Here is how my lesson can apply to you:

Building a YouTube channel is like writing a book. The problem is that most people think it takes the same time as writing the book's introduction. They give up after three videos fail, thinking that ‘‘they don’t have what it takes.’’

And the thing is, they don’t!

But the beautiful thing is, we all don’t! Doing, trying, and committing to things as a beginner is necessary to become a pro.

The funny thing is, even the biggest YouTubers do not have it all figured out. Source? I work with some of them!

Doing anything worth more than a short dopamine boost takes time and effort. Instead of chasing that one viral video, chase consistent growth. Not just in numbers, but in untangible ways as well. Becoming better at showing up on bad days is something I struggle with to this day.

The only way you get better? By exposing yourself to it more and having systems in place where you force yourself to grow.

I’ve dedicated a big part of my life to YouTube now, so me documenting the book-writing process through daily Instagram reels feels totally unknown to me. I am absolutely not an Instagram creator, but I do know this:

I will regret it if I do not document me writing my first real book, and I can never get better at understand Instagram if I do not expose myself to it, right?

So, in my most challenging year of my life so far let me challenge you:

Commit to that YouTube channel, and upload 50 videos. Do not stop until you hit that number. Improve something tiny every single video.

I promise you, it’ll be worth it.

This next chapter of your life could be the one that changes everything.
But only if you’re willing to stop hiding behind comfort.

Let’s build!

See you next week!

- Leroy

Plus, here are my other favorite tools to WIN on YouTube:

💡Ideation: 1of10.com

🖼️Thumbnail A/B testing: thumbnailtest.com